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Welcome! To join the global soft power network, you can:

Soft Power is the ability to get what one wants through attraction.

Hard Power, in contrast, is the use of coercion and payment. The term was coined by Joseph Nye at Harvard University.

The purpose of the network is to grow a global community of people passionate about Soft Power and building bridges across country borders.

Related issues include citizen diplomacy, cultural diplomacy, public diplomacy, and nation branding.